This is a mistake many people make and what is worse – even
experienced SEO experts make it. People choose keywords that in their mind are
descriptive of their website but the average users just may not search them.
For instance, if you have a relationship site, you might discover that
“relationship guide” does not work for you, even though it has the
“relationship” keyword, while “dating advice” works like a charm. Choosing the
right keywords can make or break your SEO campaign. Even if you are very
resourceful, you can't think on your own of all the great keywords but a good
keyword suggestion tool, for instance, the Website Keyword Suggestion tool will
help you find keywords that are good for your site.
2. Ignoring the Title
tag
Leaving the <title> tag empty is also very common.
This is one of the most important places to have a keyword, because not only
does it help you in optimization but the text in your <title> tag shows
in the search results as your page title.
3. A Flash website
without a html alternative
Flash might be attractive but not to search engines and
users. If you really insist that your site is Flash-based and you want search
engines to love it, provide an html version. Here are some more tips for
optimizing Flash sites. Search engines don't like Flash sites for a reason – a
spider can't read Flash content and therefore can't index it.
4. JavaScript Menus
Using JavaScript for navigation is not bad as long as you
understand that search engines do not read JavaScript and build your web pages
accordingly. So if you have JavaScript menus you can't do without, you should
consider build a sitemap (or putting the links in a no script tag) so that all
your links will be craw label.
5. Lack of
consistency and maintenance
If you want to be successful, you need to permanently
optimize your site, keep an eye on the competition and – changes in the ranking
algorithms of search engines.
6. Concentrating too
much on Meta tags
A lot of people seem to think SEO is about getting your Meta keywords and description correct! In fact, Meta tags are becoming (if not already) a thing of the
past. You can create your Meta keywords and
descriptions but don't except to rank well only because of this.
7. Using only Images
for Headings
Many people think that an image looks better than text for
headings and menus. Yes, an image can make your site look more distinctive but
in terms of SEO images for headings and menus are a big mistake because h2, h2,
etc. tags and menu links are important SEO items. If you are afraid that your
h1 h2, etc. tags look horrible, try modifying them in a style sheet or consider
this approach: http://www.stopdesign.com/articles/replace_text.
8. Ignoring URLs
Many people underestimate how important a good URL is.
Dynamic page names are still very frequent and no keyword in the URL is more a
rule than an exception. Yes, it is possible to rank high even without keywords
in the URL but all being equal, if you have keywords in the URL (the domain
itself, or file names, which are part of the URL), this gives you additional
advantage over your competitors. Keywords in URLs are more important for MSN
and Yahoo! but even with Google their relative weight is high, so there is no
excuse for having keywordless URLs.
9. Back link spamming
It is a common delusion that it more back links are ALWAYS
better and because of this web masters resort to link farms, forum/new group spams
etc., which ultimately could lead to getting their site banned. In fact, what
you need are quality back links. Here is some more information on The
Importance of Back links
10. Lack of keywords
in the content
Once you focus on your keywords, modify your content and put
the keywords wherever it makes sense. It is even better to make them bold or
highlight them.
Source By: web confs
Source By: web confs
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