What is Search Engine
Optimization (SEO)?
Search Engine Optimisation (SEO) is the process of boosting
the volume or quality of traffic visiting a particular website from search
engines like Google, Yahoo or MSN using ‘natural’ or unpaid search engine
results. It should be seen as distinct from search engine marketing, which is
about paid-for inclusion.
Search engine optimisation is about pushing a site as far up
the search rankings as possible so that more people are likely to visit it,
and, ultimately, spend money.
SEO can target specific types of search, including images or
videos. It works by understanding how search engines work, and how people look
for information online.
In a nutshell, optimising a site involves editing both
content and HTML and associated coding, making it more relevant to specific
keywords and taking away barriers to search engines’ indexing activities.
Optimisation techniques may be incorporated into a site’s design and
development.
Search engine optimisation services can be provided either in-house
or by consultants, as a stand-alone service or as part of a wider marketing
campaign.
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